Gender representation in tabloids

You may be asked to comment on the representation of gender in tabloids, in the Observer on Sunday 18th May this article  ( scroll right down to the last section, 'Do some people despise Amy' appeared. It discusses the differing popularity between male and female celebs, this is down to how they are represented, in a positive or negative light, by using approving or disapproving language, the choice of images, flattering or unflattering and the general tone and editorial point of view that is presented. 

Marketing magazine reveals that the 5 most loved celebs are men ( McCartney, Lewis Hamilton, Gary Lineker, Simon Cowell & David Beckham).

The 4 most hated are women ( Heather Mills, Amy Winehouse, Victoria Beckham, Kerry Katona). 

I think this would be a very interesting statistic to include in your response and consider why this should be so, Simon Cowell for instance promotes himself in a very hard, almost, Mr Nasty way, and the Beckhams, husband and wife, what has she done to incur the publics' hatred, he was the one who had the affair yet she is the one vilified.

The McCartneys also a married couple with Heather coming off worst. 

Interesting also to note that 3 of the men are sportsmen