Newspapers are 'cultural artefacts' ( Jo Wilcock), they differ across countries and cultures and are 'idealogically loaded'- ie they reveal a lot about the society and individuals they are representing and the values and messages that are culturally loaded and shared by the audience who consume them.
They tend not to challenge the dominant idealogy of society, rather they reinforce it.
Newspapers are ephemeral- they are written daily, todays news is tomorrows chip paper. But how long do the messages and values that are represented remain with the audience?
How long does the effect on the celebrity last for?
For most readers their consumption of tabloids is a habit. They tend to consume the same paper and read at the same time of day ( commuting, tea break, lunch back, evening paper, to relax or to be informed or entertained?).
Choices are made by the audience when they make their purchase:
Newspaper or magazine? ( there are 14 national dailies to choose from).
Tabloid or broadsheet?
Sun, Mirror, Sport or Star?
How do audiences make these choices? ( 55% of UK adults read a daily)
What persuades them? Tabloids give stories about popular culture equal if not more emphasis than more serious world, political or financial stories.
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