Tuesday, 22 April 2008

What will you be asked?

The question could be focused on one or more of the following concepts: (some of these concepts are also relevant for action/adventure and new technology)
1. Language

. the language used in tabloids to produce meaning and how these languages are
combined (including written, verbal, non-verbal, visual and aural languages);

• how these languages are used to create a variety of effects on audiences and how
audiences may engage with and understand such languages in different ways;

• that media texts are organised into categories, or genres, and the codes and conventions
associated with their categories or genres;

• how technologies create particular formal possibilities and set constraints.

2. Insitution
that tabloids are the products of institutional, economic and industrial processes and
how this affects the nature of texts;
• how media texts are produced and distributed;
• how industries are related through cross media ownership and patterns of vertical
integration;
• how advances in technology affect production processes, texts and their contexts of
reception and consumption;
• how access and participation of different social groups in media production may be
circumscribed.

3. Audience
that all texts have intended audiences and how the identification of the audience for any
media text might be determined;
• how media institutions and producers research and target audiences;
• how audiences respond to representation (including self-representation) in media texts;
• to reflect upon their own role as members of audiences for their own media consumption;
• how audiences receive and consume media texts;
• the everyday use of the media made by audiences.

4. Representation

• the processes by which people, places, events, ideas, values and beliefs are represented
in the media (who is being represented, by whom and for what purpose);
• how to interrogate those representations (in terms of their realism/accuracy/truth) using
critical and analytical tools in the deconstruction of media texts;
• how to engage in the processes of representation, and self-representation, in the
construction and evaluation of media texts.

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